data collection – consenteconomy.net

The cookie is dead. Long live the cookie!

By Therran Oliphant July 23, 2024Privacy Regulationad tech, adtech, CCPA, Cookie, cookie deprecation, data collection, digital marketing, first party data, google, mad tech, marketing strategy, third party data1 Comment

Here to stay! Cookies are not dead, quite yet, but they have named a feckless heir. While the business of online advertising has continued to morph into something none of us could have expected in the aughts, we still have one thing that persists - cynicism. Google has…

Data Owners Get No Respect

By Therran Oliphant November 13, 2020Consumer Identity, Privacy Regulationcalifornia consumer privacy act, consumer rights, data collection, data privacy, data processing, Publisher

Part 2: A series on managing data consent in the age of regulation (Read Part 1) The Publisher's data plight. In the overlapping interconnectedness of the consumer data environment, there is one subsection of the industry that could control the entire flow of user information. Unfortunately, they've abdicated…

Most websites operate like wolves in sheep's clothing; you never see them coming until it's too late.

CCPA Should be Federal Law

By Therran Oliphant July 30, 2020Consumer Identity, Privacy RegulationAmazon, California, CCPA, consumer rights, data collection, data processing, data sales, privacy, regulation1 Comment

How a shared link and a bull turned into a crusade It's not uncommon to receive an email and wonder, "when did I sign up for this list?" And as a data consultant, I often take multiple queries from friends and family inquiring as to how it was…