CCPA – consenteconomy.net

The cookie is dead. Long live the cookie!

By Therran Oliphant July 23, 2024Privacy Regulationad tech, adtech, CCPA, Cookie, cookie deprecation, data collection, digital marketing, first party data, google, mad tech, marketing strategy, third party data1 Comment

Here to stay! Cookies are not dead, quite yet, but they have named a feckless heir. While the business of online advertising has continued to morph into something none of us could have expected in the aughts, we still have one thing that persists - cynicism. Google has…

Control!

By Therran Oliphant October 22, 2020Privacy Regulation, Privacy Regulationcalifornia consumer privacy act, CCPA, Consent, consumer rights, data privacy, data processing, e-commerce, gdpr, janet jackson, Publisher2 Comments

Part 1: A series on managing consumer data consent in the age of regulation. Even when it comes to data, the universal law of giving and receiving is true. Janet Jackson told us back in 1986 about control. Eventually, agency must be afforded those we wish to control,…

Most websites operate like wolves in sheep's clothing; you never see them coming until it's too late.

CCPA Should be Federal Law

By Therran Oliphant July 30, 2020Consumer Identity, Privacy RegulationAmazon, California, CCPA, consumer rights, data collection, data processing, data sales, privacy, regulation1 Comment

How a shared link and a bull turned into a crusade It's not uncommon to receive an email and wonder, "when did I sign up for this list?" And as a data consultant, I often take multiple queries from friends and family inquiring as to how it was…