adtech – consenteconomy.net

The cookie is dead. Long live the cookie!

By Therran Oliphant July 23, 2024Privacy Regulationad tech, adtech, CCPA, Cookie, cookie deprecation, data collection, digital marketing, first party data, google, mad tech, marketing strategy, third party data1 Comment

Here to stay! Cookies are not dead, quite yet, but they have named a feckless heir. While the business of online advertising has continued to morph into something none of us could have expected in the aughts, we still have one thing that persists - cynicism. Google has…

It’s Time to Talk Antitrust and FAANG

By Therran Oliphant August 24, 2020Privacy Regulationadtech, Amazon, apple, data, FAANG, facebook, google, martech, netflix, social3 Comments

FAANG sounds like the name of a sports drink or garage metal band -- two 'A's' for that extra "aang"! Alas, it is merely another marketing acronym, meant to easily distinguish the corporate behemoths all industry entities must deal with if there is to be any chance at reaching goals set for key performance indicators (KPI's) in marketing and advertising. Those corporations are Facebook, Apple, Amazon, Netflix, and Google.