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Apple’s iOS 14 IDFA Hodor

Posted by By Therran Oliphant July 4, 2020Posted inConsumer Identity, Data InnovationTags: apps, gaid, game of thrones, google, hodor, idfa, mobile, privacy, regulation
The proliferation of new advertising regulations over the course of the last year has been dizzying. Just last week, a new, and potentially damaging, rule was put in effect by Apple re: the famed IDFA. For the unitiated the IDFA is Apple's version of the ad ID that…
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Building Value Exchange with OAuth

Posted by By Therran Oliphant June 29, 2020Posted inConsumer Identity, Data InnovationTags: Content, Cookie, ECommerce, OAuth
Amid the hand wringing of the eventual loss of all third party cookies, is a less understood effect on the user of a website that requires storage of resources for site functionality. For most sights to function properly, they need third parties to enable important functions so the…
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