The cookie is dead. Long live the cookie!

Here to stay! Cookies are not dead, quite yet, but they have named a feckless heir. While the business of online advertising has continued to morph into something none of us could have expected in the aughts, we still have one thing that persists - cynicism. Google has…

Clean Room? More Like a Mud Room!

And you'll need one soon Neutral clean rooms, unique from their walled garden brethren, create horizontal integrations for marketers, publishers, and data providers to safely harmonize data across domains. It is wholly understandable that the term clean room is used. The impending casualty of the third-party cookie has…

Data Owners Get No Respect

Part 2: A series on managing data consent in the age of regulation (Read Part 1) The Publisher's data plight. In the overlapping interconnectedness of the consumer data environment, there is one subsection of the industry that could control the entire flow of user information. Unfortunately, they've abdicated…
Data control is necessary now that adtech is all grown up

Control!

Part 1: A series on managing consumer data consent in the age of regulation. Even when it comes to data, the universal law of giving and receiving is true. Janet Jackson told us back in 1986 about control. Eventually, agency must be afforded those we wish to control,…
It’s Time to Talk Antitrust and FAANG

It’s Time to Talk Antitrust and FAANG

FAANG sounds like the name of a sports drink or garage metal band -- two 'A's' for that extra "aang"! Alas, it is merely another marketing acronym, meant to easily distinguish the corporate behemoths all industry entities must deal with if there is to be any chance at reaching goals set for key performance indicators (KPI's) in marketing and advertising. Those corporations are Facebook, Apple, Amazon, Netflix, and Google.

Mobile Location Data Privacy Announcement

Over the course of the past few years, there has been an increase in negative press regarding mobile application and operating system location tracking. Since location tracking often happens in the background, (just check out this story from 3/10) leaving users unaware that their location was being tracked,…