consenteconomy.net – Consumer data is an asset

The cookie is dead. Long live the cookie!

By Therran Oliphant July 23, 2024Privacy Regulationad tech, adtech, CCPA, Cookie, cookie deprecation, data collection, digital marketing, first party data, google, mad tech, marketing strategy, third party data1 Comment

Here to stay! Cookies are not dead, quite yet, but they have named a feckless heir. While the business of online advertising has continued to morph into something none of us could have expected in the aughts, we still have one thing that persists - cynicism. Google has…

Clean Room? More Like a Mud Room!

By Therran Oliphant March 17, 2022Privacy Regulation1 Comment

And you'll need one soon Neutral clean rooms, unique from their walled garden brethren, create horizontal integrations for marketers, publishers, and data providers to safely harmonize data across domains. It is wholly understandable that the term clean room is used. The impending casualty of the third-party cookie has…

Data Owners Get No Respect

By Therran Oliphant November 13, 2020Consumer Identity, Privacy Regulationcalifornia consumer privacy act, consumer rights, data collection, data privacy, data processing, Publisher

Part 2: A series on managing data consent in the age of regulation (Read Part 1) The Publisher's data plight. In the overlapping interconnectedness of the consumer data environment, there is one subsection of the industry that could control the entire flow of user information. Unfortunately, they've abdicated…

Control!

By Therran Oliphant October 22, 2020Privacy Regulation, Privacy Regulationcalifornia consumer privacy act, CCPA, Consent, consumer rights, data privacy, data processing, e-commerce, gdpr, janet jackson, Publisher2 Comments

Part 1: A series on managing consumer data consent in the age of regulation. Even when it comes to data, the universal law of giving and receiving is true. Janet Jackson told us back in 1986 about control. Eventually, agency must be afforded those we wish to control,…

It’s Time to Talk Antitrust and FAANG

By Therran Oliphant August 24, 2020Privacy Regulationadtech, Amazon, apple, data, FAANG, facebook, google, martech, netflix, social3 Comments

FAANG sounds like the name of a sports drink or garage metal band -- two 'A's' for that extra "aang"! Alas, it is merely another marketing acronym, meant to easily distinguish the corporate behemoths all industry entities must deal with if there is to be any chance at reaching goals set for key performance indicators (KPI's) in marketing and advertising. Those corporations are Facebook, Apple, Amazon, Netflix, and Google.

Most websites operate like wolves in sheep's clothing; you never see them coming until it's too late.

CCPA Should be Federal Law

By Therran Oliphant July 30, 2020Consumer Identity, Privacy RegulationAmazon, California, CCPA, consumer rights, data collection, data processing, data sales, privacy, regulation1 Comment

How a shared link and a bull turned into a crusade It's not uncommon to receive an email and wonder, "when did I sign up for this list?" And as a data consultant, I often take multiple queries from friends and family inquiring as to how it was…

If only Vine were here to save us

By Therran Oliphant July 21, 2020Consumer Identity, Privacy RegulationMicrosoft, Regulations, social media, TikTok, US Government, video2 Comments

A possible TikTok ban invites scrutiny on the social platform TikTok videos in a social media user's feed spring up like COVID-19 hot spots in states that opened too soon. It's worth examining how this phenomenon got started, but that won't be the focus of this particular tome.…

Apple’s iOS 14 IDFA Hodor

By Therran Oliphant July 4, 2020Consumer Identity, Data Innovationapps, gaid, game of thrones, google, hodor, idfa, mobile, privacy, regulation

The proliferation of new advertising regulations over the course of the last year has been dizzying. Just last week, a new, and potentially damaging, rule was put in effect by Apple re: the famed IDFA. For the unitiated the IDFA is Apple's version of the ad ID that…

Mobile Location Data Privacy Announcement

By Therran Oliphant June 15, 2020Privacy Regulation

Over the course of the past few years, there has been an increase in negative press regarding mobile application and operating system location tracking. Since location tracking often happens in the background, (just check out this story from 3/10) leaving users unaware that their location was being tracked,…